While the term content curation is often familiar for most marketers, not every marketer prioritises content curation as a very important part of their global content marketing or content development strategy.
The truth is that content curation can serve to fill the gaps faced in any content strategy and it can help to create a more robust as well as value-driven content marketing process. For those who are not entirely in the know, a great content curation effort can also assist complement your overall SEO strategy.
While a lot has certainly evolved in B2B marketing as well as content marketing since this time, with today’s AI-powered content management systems and content marketing software as well as even SEO support tools, it is easier for content marketers and B2B marketing leaders to define what type of content they want to create within a specific time frame while aligning it to audience and reader interests with the aim of driving buying cycles.
What Is Curated Content?
Curated content is content which is created by others which you select to share with your own audience. This could be a valued blog post from a company in your field, expert advice from a pertinent thought leader, or anything else which you think your audience will appreciate as well as enjoy.
Just as a museum curator’s role is to select the most important artifacts and artworks in order to display, your role as a content curator is to choose only the best content to share with your followers. This curated content definition isn’t difficult. In fact, every retweet is a very simple kind of content curation.