What Are The Characteristics Of Top-Performing Content?

DSM Digital School of Marketing - content

Even the most investigated, well-written and useful article can sometimes fall flat on its face without a promotion strategy which will support it. Content doesn’t attract traffic and get shared purely by chance. You can bet your last couple of rand that the most popular articles out there attracted attention owing a calculated promotion strategy. This is why you need to be taking a scientific approach to content creation. Your process needs to be well-defined and take SEO into account every step of the way.

Consistency In Content

Many of the articles which are considered to be high-performing content contain numbers in the headline as well as lists of content within the body copy. This type of article has been successful as it clearly outlines – in the headline – what will be found within the article. In addition, the list format provides the opportunity for strong SEO.

For content creators, there’s nothing more annoying than having well-researched articles are ignored as well as unshared. The failure of otherwise solid articles frequently comes down to nothing more than a boring title.

Headlines Are Like First Impressions

They are compelling as well as hard to change. Headlines are the first thing that your audience will read. This means they sets the tone for the reader’s experience of your content. Far more importantly, in terms of website traffic, the title or headline of your article which could make or break its performance. That 70-character-long line may go ignored or even turn them off.

On the flipside, it’s simple to create captivating headlines which will boost your user engagement and website traffic. You just need to familiarise yourself with some useful techniques, and you’ll be writing catchy, powerful headlines in no time at all.

It describes why you should keep titles short and sweet, and how you are able to make them catchy. Also, It shows you how to do your content justice by avoiding sensationalism while still grabbing your reader’s attention.

Use Well Researched Intent-Based Keywords

The perfect keyword is relevant and also has a good search volume. This is the foundation of keyword research. But, if you want your content to perform exceptionally well, it is necessary for you to work out the search intent of your target audience. Put it another way, you need to dig a little deeper as well as ask yourself what answers your readers want to find.

When you figure this out, it is necessary for you to make sure that your content answers your viewer’s search intent and their questions. This means that you need to include relevant search terms in your copy, along with helpful explanations as well as related information. Your viewers will be very satisfied when they are directed to your content. Best of all, search engines can very easily match your articles with your target audience.

Get in touch with the Digital School of Marketing

Do you want to become a content marketer? If you do then you need to check out our Digital Copywriting and Content Marketing Course. Follow this link to find out more.