Content Marketing Blog

DSM Digital School of Marketing - persuasive copy
Grammatical tools to use in persuasive copy
In order to achieve your desired outcomes, there are a number of grammatical tools that you can use to make your copy more persuasive. Presuppositions The presupposition is a powerful way to bypass the conscious mind and have the reader accept what you’ve written as fact and without questioning. It’s…
DSM Digital School of Marketing- Zeigarnik effect
What does the Zeigarnik effect have to do with copywriting?
Bluma Zeigarnik discovered that people are more likely to remember incomplete or interrupted tasks instead of complete ones. For example, it is more probable that you will remember the season finale cliff-hanger episode of your favourite TV show than a filler episode. The Zeigarnik Effect is that cliff-hanger, leaving the…
DSM Digital School of Marketing - content marketing
How to find your content marketing style
There are many different approaches that you can adopt with content marketing. All is dependent on what type of medium you are marketing on, the target market in addition to the message you wish to portray. Here are a number of different types of examples of content. Stock and Flow…
Why a copywriter is also a salesperson
Let us start off by understanding that a copywriter is someone who writes the text used as part of promotions and advertisements. This could range from websites to flyers; basically any text intended to sell something to someone. Copywriting needs to be unique and persuasive: Two words awfully familiar to…

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