Content Marketing Blog

DSM Digital School of Marketing - content
Why great content is essential for your website
Good content is what differentiates your website from the masses and delivers the correct message in the hearts and minds of your customers. The success of your website is established largely by its content. Eventually, content wins your customers’ wallets. All other facets of your website (design, visuals and videos)…
DSM Digital School of Marketing - marketing
What is two-step direct response marketing?
Many businesses struggle with their marketing in the initial stages, receiving little return on their investment into advertising and running promotional campaigns. These are almost always focused on the business or its services, serving as little more than brand awareness exercises. What you really want is to illicit engagement and…
DSM Digital School of Marketing - blogs
Why you should leave comments on blogs
Content marketing involves distributing marketing collateral involving texts, images, videos, audio, etc. Up until recently, almost all content was created by the company or its third-party marketing agency. User-generated content has been enabled by social media, online reviewing, and online comments. This variety of content is not only free; it’s…
DSM Digital School of Marketing -master marketing
Why is writing a master marketing skill?
Got a bit of writing talent and you’re considering a move into the exciting world of marketing? Writing is as essential to content marketing as images and pretty colours. Trained copywriters know just how to craft a heading or pull together a slogan that moves people. The art of writing…

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