The digital business world is very competitive. Businesses in all industries are attempting to stand out in a crowded digital marketplace in order to carve out a slice of a huge ecommerce pie. As such, one of the absolute best ways to make an impression is with a compelling brand message. In order to do that, you require great copywriting. Online visitors tend to read only 20% of a webpage, which means that it’s absolutely essential that you’re concise – as well as efficient – with your brand message.
When your marketing efforts present a comparable message with a matching voice, colour palette, and visual style across all channels — online and offline — it allows people to recognise your brand and have a good understanding what you offer. Brand consistency assists you to stand out from the competition and encourages individuals to engage or buy.
Having a cohesive brand message goes a long way toward assisting you to connect with your target audience. When you communicate your brand message consistently through your copy, your marketing is far more persuasive and credible, which drives business results.
‘Be creative’, ‘Be different’, ‘Think outside the box’ – you’ve probably heard these phrases many times before, however what precisely do they mean for your branding efforts?
When everything you are able to think of has already been tried and tested, being original with your copy can be a challenge. Devising new ideas and new solutions for positioning, marketing, development as well as other business areas is not an easy task, but don’t allow that to discourage you.
Here are some of the steps that you can try to help and make your brand stand out.
Acknowledge Your Brand’s Distinctive Points
Every brand has its own true self with its personality, voice as well as identity. Know precisely what makes your business different and then showcase those unique points during your branding statements, visual identity as well as marketing collaterals.