A copywriter puts together clear and compelling copy (which is just a fancy term for a piece of writing) in order to:
- Sell products and/or educate as well as engage consumers,
- Flex persuasive writing muscle on websites, blog posts, product explanations, email blasts, banner advertising, newsletters, white papers, public service announcements (PSAs0, social media platforms, including Twitter and Instagram, in addition to other marketing communication vehicles.
A copywriter’s job may also entail:
- Brainstorming concepts as well as developing storyboards;
- Working with marketing and other creative departments in order to develop communication strategies; as well as
- Ensuring dependable brand messaging, including voice and tone, across print, TV, radio, direct mail in addition to a variety of other communication channels.
A typical day in the job of a copywriter might include researching a topic online or conducting an interview, figuring out the best way to convey an idea to a particular audience, writing as well as editing copy in addition to finding images to accompany content.
Misconceptions About Being A Copywriter
- Not all copywriters work on advertising copy. This in itself causes some confusion as advertising copywriters are the more famous (especially after the phenomenon that was Mad Men).
- Copywriting does not have anything – whatsoever – to do with copyright and intellectual property law.
Perhaps, owing to the myths about writers in general, copywriting has remained a somewhat exclusive profession which not many individuals go into. However, this indeed works to your advantage as a copywriter as it means that well-trained copywriters are not easy to find. The exclusivity that copywriters enjoy also keeps their value high.