A copywriter puts together clear and compelling copy (which is just a fancy term for a piece of writing) in order to:
- Sell products and/or educate as well as engage consumers,
- Flex persuasive writing muscle on websites, blog posts, product explanations, email blasts, banner advertising, newsletters, white papers, public service announcements (PSAs0, social media platforms, including Twitter and Instagram, in addition to other marketing communication vehicles.
A copywriter’s job may also entail:
- Brainstorming concepts as well as developing storyboards;
- Working with marketing and other creative departments in order to develop communication strategies; as well as
- Ensuring dependable brand messaging, including voice and tone, across print, TV, radio, direct mail in addition to a variety of other communication channels.
A typical day in the job of a copywriter might include researching a topic online or conducting an interview, figuring out the best way to convey an idea to a particular audience, writing as well as editing copy in addition to finding images to accompany content.
Misconceptions About Being A Copywriter
- Not all copywriters work on advertising copy. This in itself causes some confusion as advertising copywriters are the more famous (especially after the phenomenon that was Mad Men).
- Copywriting does not have anything – whatsoever – to do with copyright and intellectual property law.
Perhaps, owing to the myths about writers in general, copywriting has remained a somewhat exclusive profession which not many individuals go into. However, this indeed works to your advantage as a copywriter as it means that well-trained copywriters are not easy to find. The exclusivity that copywriters enjoy also keeps their value high.
Where Can You Find Copywriting Work?
Copywriting is at the core of almost every single business. Without copywriters, companies wouldn’t be able to share their messages with prospective customers in order to expand their markets, or with current customers with the purpose of keeping them engaged.
- Non-profit organisations,
- Service providers, as well as
- Brick-and-mortar retailers.
What Skills Does A Copywriter Need?
Of course, you need writing skills as a copywriter. As a professional copywriter, you need to know how to write copy which sells to the specific audience of the client, agency or company.
Grammar, spelling as well as punctuation count too. Know what the difference is between ‘everyday’ and the phrase ‘every day’. These terms are not interchangeable. Spelling can make or break your copywriting career.
The capability to write for any audience – in addition to superior research skills – are also crucial, as is adhering to deadlines. If you are not able to deliver quality content on a given deadline, you probably will not make it as a copywriter.
Finally, you need to be able to follow directions to the letter. This is particularly true for copywriting freelancers who are hired to listen to what someone is looking for – as well as executing – that vision. A copywriter’s job is providing deliverables which are custom made to order.
If you would like to become a world-class copywriter then you’ve come to the right place! Our Copywriting Diploma was developed by the best in the business and is sure to set you on the road to copywriting success. For more information, please follow this link.
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