Have you ever considered the number of instances per day which you see advertising? You’ll find it on lampposts, billboards, shop windows, and most other places you look if you live in a town or city. Without expert copywriters, we wouldn’t have those amazing adverts people remember for years afterwards or those inspirational posters that promote events that change people’s lives. They’re pretty important, and you’re probably here to try to figure out why that is. Let’s take a brief look at what specifically copywriting is, then discuss four activities most copywriters can do in their sleep.
Every copywriter will have their own definition of what copywriting is because not all copywriters follow the same processes or engage in the same copywriting activities. For example, some believe that copywriting and content writing are the same thing. In a general sense, copywriting involves the development of persuasive phrases and other wording used as part of advertising and marketing campaigns. One of the best copywriting definitions comes from prolific advert copywriter, Bruce Bendinger, who said:
“Copywriting is a job. A skilled craft. Verbal carpentry. Words on paper. Scripts to time. And one more thing. Salesmanship.”