Why You Should Use a Content Calendar For Your Digital Marketing

DSM Digital school of marketing - content calendar

Every successful person, has to be a big dreamer. We imagine what our future could possibly be, ideal in every respect. Then we work hard every day toward that distinct vision, goal or purpose. However, a goal without a plan is just a wish. By not preparing you are preparing to fail. Planning ahead with the help of a content calendar – which is anything used to plan, schedule, and organise content and other marketing projects – saves you time in the future and allows your digital company to run smoothly.

Why You Need a Content Calendar

Avoiding traffic jams is very essential and a calendar to plan your content is usually the missing piece of the puzzle between a successful and an average digital marketing strategy.

Your readers typically do not have patience when it comes to inconsistency. Therefore, it is of the utmost importance that you keep your content-creation processes afloat and sailing swiftly.

Don’t Leave Your Ideas Hanging in The Air

Not using a content calendar and underestimating its purpose in your digital marketing strategy will leave you exhausted and frustrated.

Leaving ideas hanging in the balance is a cause for disaster especially if you have to search for a content idea every time you write a new post. Eventually, with time, your passion will become work. What used to be fun will become strenuous because you lack direction and coherence.

Creating a content calendar is by no means an easy task. This is because it requires you to look into the unknown future of your digital strategy. The biggest problem most digital marketers face is planning and creating outstanding content on a regular basis.

Your content calendar should accommodate:

  • Topics relevant to the generation,
  • Editorial options, as well as
  • Consistency in the posts.

For any professional set-up to function well, a system is required. Although it is difficult to plan ahead, a plan guarantees success. Content calendars can be generated in various formats:

  • Print, which is the old-fashioned way, or
  • Spreadsheets such as Excel and Google sheets, as well as
  • Apps

Keep It Simple

Try making your content calendar as simple as possible. Use  a colour scheme to quickly and easily identify as well as separate campaigns, ideas, themes, team members modes of social media channels, etc.

Using these forms ensures that you will run well-oiled machine with every piece falling into place. This will allow you time to focus on other aspects such as growing your digital marketing campaign.

Remember, using a content calendar shows what you’ll be writing about at a glance which will, in turn, allow you to avoid wasting time you would rather spend being productive. A content calendar will also help you remain consistent and focused on your goals.

How to Get Started With Your Content Calendar

Write Down All Your Ideas  

The first thing that you need to do is to write down every single idea you’ve ever had for a blog post.

Set Publishing Goals

Now, it’s about setting realistic goals for yourself. How often do you want to post a blog and how confident are you that you can produce content at that rate? As mentioned before, you want to be consistent with your publishing.

Start Planning

Now that you have the basics covered start by mapping out which blog posts you want to post and when. For example, are any of your ideas seasonal? If so, allocate them to the months that are relevant. This is a perfect way to ensure you maximise your engagement.

Determine The Formats  

Keep in mind that content marketing is not just about written content. Videos, infographics and podcasts are all considered content. Knowing that, decide which formats you are going to focus on.

Produce and Stick To Your Schedule  

Now that you have a strategy in place, the only thing left to do is to start. Stick to your proposed schedule and try and be as consistent as possible with your publishing.

A content marketing strategy is a long-term strategy, so don’t get discouraged when traction is slow. Keep producing the content. Consistency is key!

Get in touch with the Digital School of Marketing

Are you keen to learn more about content marketing? The Digital School of Marketing’s Digital Copywriting and Content Marketing Course is the perfect vehicle for you to make this happen!

DSM Digital school of marketing - Copywriting and content marketing course registration