The thought of posting on Instagram without any hashtags is unheard of, but why are hashtags so important when it comes to posting on this super popular social media platform? There’s no doubt that the seemingly insignificant #hashtag is a powerful little tool.
With over 800 million monthly users, it’s no easy task to stand out and get noticed on Instagram – this is where using trending hashtags can make all the difference. Hashtags have been around for over a decade now, so they obviously work well. Knowing which hashtags to include in your posts on Instagram is key to its success to developing a recognisable brand, attracting more followers, boosting engagement and ultimately increasing revenue.
But is it necessary to keep an eye on the trending hashtags before posting content on Instagram?
Like any other social media platform Instagram has a search engine that allows users to search for content. So, it’s important to continually adjust and update your digital marketing strategy for Instagram and this includes regularly keeping up with the hashtags that are currently trending within your industry.
There are really handy tools available that helps you search for hashtags that are trending but to gain a full understanding of the importance of hashtags and why they’re super important when posting on Instagram it’s vital to complete a social media marketing course.
Benefits of keeping track of trending hashtags
Did you know that by including only 1 hashtag in your Instagram posts you’ve already increased its chance of more engagement by 10% than a post with no hashtags. Now, just imagine including not only more hashtags but the ‘right’ hashtags that are currently trending for your industry. The benefits are massive.
Instagram has nearly 100 million photos that are posted every single day – that’s a lot of images! Can you imagine how easy it is for your content to get lost in this massive jungle of posts? Hashtags is Instagram’s way of making sure relevant content gets seen by its intended audience. Now that’s an advantage that shouldn’t be missed. And hashtags help your audience find you – the benefits of hashtags just keeps getting better!