The written tone of voice is simply the ‘personality’ of your brand or company as expressed through the written word. The written tone of voice governs what your brand says in writing as well as how you say it. In other words, the content and style of textual communications, in any setting and in any medium.
Why Bother About The Written Tone Of Voice?
Managing the written tone of voice of a particular brand is a key part of achieving a unified character across all your communications, internal and external. Just as it’s desirable to have a consistent look and feel in design terms across stationery, signage, advertising and online marketing, so it’s also worthwhile ensuring that the content of all these media feels like it’s coming from a single source.
Every piece of communication that your brand puts out must be consistent. In addition, it must have a certain personality so that it can even interact with your clients and gain their trust.
What Are Brand Symbols?
Symbols mainly originated with well-known religions. Examples of these are the Cross, the Star of David as well as the laughing Buddha. These symbols function as markers. These assist people to demonstrate their beliefs, find like-minded people as well as identify specific people and things.
The symbol is not an artistic expression of the brand. It’s an emotive communication device which has been from the time of the dawn of mankind. And it’s one of your most valuable devices for standing out in a highly competitive, information-rich marketplace.