Content is everywhere. Emails, blogs, tweets, landing pages, and newsletters – they are all examples of content. Every digital marketing tool (SEO, links, keywords, etc.) revolves around content but does this mean your business can benefit from content marketing?
The Content Marketing Institute reported that 58% of marketers and digital marketers spent more on content marketing in 2018 than they did in 2017. This trend is set to continue throughout 2019. There is a very good reason to explain this upswing in spending on content marketing. The biggest reason is that content provides a business an increased ROI as opposed to other formats of digital marketing.
What types of businesses can benefit from content marketing?
According to experts, there are four types of businesses that can benefit the most from content marketing. These are:
Companies starting a content project from scratch
- For example, a company starting a magazine or blog to promote their business or a specific product or service.
Companies with something to prove
- For example, using content marketing because they sell a “taboo” product, have changed or experienced trouble in leadership, bringing their point across with humour, or disrupting the industry.
Companies expanding into new areas
- For example, using content to let clients know they are expanding into a new country or product or service line.
Companies solving complex issues
- For example, writing blogs or newsletters to explain complicated concepts, ideas or issues in the industry.
Now, although the above explains the different stages a business can be in when using content marketing, you still might be unsure if content marketing is the right digital marketing tool for your business.