One of the biggest drivers for digital marketers is to get onto the first page of the Google Search Engine Results Pages (SERPs). To do this properly, and not to resort to any black hat SEO techniques, you need to put keywords in your copy which are relevant to your business and which you feel that people – who have a requirement that your company will fulfil – will search for.
The practice of content marketing assists with this as it helps you insert these relevant keywords into your site, in a natural manner, through blogs on your site. However, to maximise your content marketing and digital marketing efforts so that you can get prime place on the SERPs you need to have the right keyword density in your articles.
What is keyword density?
The term ‘keyword density’ refers to how dense – or full – an article or piece of web copy is with a particular keyword. There is no specific figure when it comes to what is right or wrong when it comes to what the optimal keyword density is. It all depends on how many words an article has.
To illustrate what copy – that is overly dense with keywords – is here’s an example. The keyword being used is ‘content marketing’:
Content marketing is a great option for digital marketers to make use of in 2019. This is because content marketing allows you to expand on aspects of your business. Marketing departments across the globe have jumped on the content marketing band wagon.
A way that you can modify this paragraph to make the copy sound more natural – and thus friendlier for search engines – is the following:
Content marketing is a great option for digital marketers to make use of in 2019 because this type of marketing allows you to expand on aspects of your business. Marketing departments across the globe have started to use articles and blogs to market their services.