Social Media Marketing Blog

DSM Digital School of Marketing - marketing tactics that works on social media
Old-school marketing tactics that works on social media
There’s no disagreeing with the fact that we are living in a digital age. With the unrelenting growth of smartphones as well as tablets, more and more advertisers and chief marketing officers are concentrating their efforts online. It’s very true that digital marketing can provide handsome rewards however it’s not…
DSM Digital School of Marketing - browser extensions
What are the best browser extensions for social media marketing?
The term ‘browser extension’ refers to a small software module which is used to customise a web browser. Browsers typically allow for a variety of extensions, which user interface modifications, ad-blocking as well as cookie management. Browser extensions are normally tasked with adding additional features as well as functionalities to…
DSM Digital School of Marketing - social media marketing
The 7P’s of social media marketing
Social media marketing is an influential brand-building tool which can drive long-term, organic growth that is can be sustained through any micro- or, alternatively, macro-environmental threat. Evolving the value of your brand should constantly be of top strategic importance. The value of a brand has saved more than one company…
DSM Digital School of Marketing - ROI in social media marketing
How to measure the ROI in social media marketing
The fundamental challenge that is experienced with social media marketing is that there is no general denominator to measure its ROI. As a result this, the value of social media has been evaluated randomly (at best). In some cases, it hasn’t been measured at all. Calculating social media ROI is…

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