Social Media Marketing Blog

DSM Digital School of Marketing - Social Media
Social Media Trends for 2020
There’s little doubt that social media has cemented itself as a driving force in digital marketing. With billions of people active on at least one social platform, it’s easy to see why marketers consider social media to be an effective part of their digital strategy. Thanks to technology brands of…
DSM Digital School of Marketing - social media marketer
8 Powerful Tools for a Social Media Marketer
Let’s face it – a brand that isn’t utilising social media in some way or form in 2020 might as well not even exist. Sharing quality content on social media, that adds value to people’s lives, is proving to be one of the best ways to find and connect with…
DSM Digital School of Marketing - viral video
Attributes of a viral video
We’re entertained by online videos daily, whether via social media platforms or by choosing what videos we want to watch on YouTube and other online sites.  But what makes a video go viral online?  What distinguishes a much-watched video from a video that get’s hardly any views and drops off…
DSM Digital School of Marketing - history of social media
What is the history of social media?
Before we delve deeper into the history of social media, we need to recognise the phenomenal change online social platforms have had in our lives.  Social media has completely transformed the way we interact and communicate throughout the world.  Although it may seem like social media is a new concept,…

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