Social Media Marketing Blog

DSM Digital School of Marketing - roles of different social media channels
The roles of different social media channels
Once upon a time you could simply categorise social media networks according to their functional capabilities. Twitter for short-text content, YouTube for video, and so on. That time has passed. As more networks add rich features like live-streaming in addition to augmented reality, the lines between their feature sets are…
DSM Digital School of Marketing - social media content
How to tailor your social media content to your target audience
Getting a comprehensive idea of who your audience is on social media (in other words, their interests, goals as well as personas) is only helpful if this information is utilised in order to inform the manner in which you will communicate with them. Tailoring your social media content specific to…
DSM Digital School of Marketing - Social media for brand management
The reason why social media is a crucial part of brand management
The wave of social media isn’t ending anytime in the near future. This means that your business should take advantage of it if you want your organisation to survive. With such phenomenal growth, every company today is required to leverage proper social media channels in the best possible manner. This…
DSM Digital School of Marketing - social media best practices
What are social media best practices you should be adopting?
Did you know that there is a right way as well as  a wrong way to “do” social media for your company? Most of the time, it actually comes down to the content that you’re posting. Writing social media content is about more than promotional posts with your latest products…

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