The phenomenon of social media marketing has ushered in a cultural revolution on an international scale. It seems that this particular dynamic has also been shifted to the way in which companies operate. The intention behind the creation of platforms such as Instagram, Facebook as well as Twitter may have…
Social Media Marketing Blog
From follower counts right down to post engagement percentages, the ever-changing world of social media metrics may be confusing to wade into. On top of that, a new and significant important metric seems to be established on a weekly basis. As a social media professional, social media metrics are your…
There will forever be a never-ending debate among digital marketers about paid social media versus organic social media plans. While many digital marketing leaders of some of the more renowned companies would typically opt for a hybrid social media model, which allows a significant amount of (bulk!) organic social media…
TikTok is in its golden phase. Its total number of monthly active US users jumped 800% between January 2018 and June 2020, to 91 million active monthly users. In March 2019, TikTok users between 18-34 were 50.3% of all users, while users between 45-64 made up 26.1%. By March 2020,…
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