However, social media remains a critical part of a marketing strategy. This is especially at this current moment. As the world continues to evolve, people are looking for safe options for connecting with friends, family as well as brands. Social media — the original way to hang out while staying socially distant — is a pandemic-friendly way for companies to engage their audiences.
The only thing steady in the social media marketing world is change. Looking back even – five years – means that you encounter an entirely different set of best practices which no longer seem to be relevant. Brands which are successful don’t rely only on what has worked previously but also embrace the many recent changes and updates that have necessitated an almost constant updating in strategy and execution.
Simply put, begin with the first word. Your social media marketing should be social. Connecting with your customers is at the foundation of all social media marketing. Whether you’re opening your doors or celebrating an anniversary, making use of social media will assist you with connecting these events and your business with future customers.
Show That You Care – and Action It
Modern customers want everything right now but this isn’t always possible. This, together with an entire world that is stressed and anxious, is leading consumers to look answers and assistance via social media channels.
The result of this is that brands must adopt a much more empathetic approach towards communicating with customers. However, empathy alone just isn’t enough. Brands – as well as their marketers – need to have an action plan for how they can are able to their customers’ minds at ease.
By utilising social media channels to pair empathy with support and communications, you are able to comfort customers that your brand cares and is ready to assist with supporting their journey with the brand. As much of social media takes place publicly, this approach may help to not only retain existing buyers, but also acquire new ones.
Build A Direct Sales Strategy For Social Media
Social media marketing has always been about brand awareness. Becoming too promotional has led to downgrades in organic reach as well as credibility, leading most businesses to shy away from embracing it as a direct sales tool. This is in part because of the move to chat. This trend is beginning to change.
Platforms such as LinkedIn and Facebook offer a perfect tool for any direct sales business which is looking to gain followers and customers at the same time. Groups – in addition to demographic searches – help to find the right audience, while private messages allow for a customised pitch that is designed to get attention and begin the conversation.
Social media marketing is increasingly becoming a sales platform. If you know how to leverage these platforms, and without alienating the portions of your user base who still prefer to use social media for non-promotional posts and content, you will be able to build a significant advantage over competitors who still focus on brand awareness only.
If are keen to learn more about social media marketing, and what it can do for your business, then you need to do our Social Media Marketing Course. Find out more here.
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