Social Media Marketing Blog

DSM Digital School of Marketing - Instagram marketing
5 Tools to improve your Instagram marketing efforts in 2020
There are around 1 billion active users of Instagram, and half of them use the social media platform on a daily basis. It’s no wonder that countless businesses and personal brands use the influential networking tool to market themselves! Well-crafted marketing messages can spread like wildfire on Instagram, starting new…
DSM Digital School of Marketing - influencer marketing
How influencer marketing on social media has evolved
Influencer marketing took the world by storm and has been the fastest-growing marketing niche for a while now. People trust people and so getting a good-looking brand ambassador on camera might just be the best marketing decision a brand makes in 2020. However, the influencer game of yesteryear has changed…
DSM Digital School of Marketing -video marketing
Three reasons why video marketing is important on social media
Did you know that engagement rates on social media and emails go through the roof when they incorporate video elements? People want to consume content without much effort from their side, so watching videos (especially with captions on) means that brands can get their messages across with stunning video and…
DSM Digital School of Marketing - social media accounts
What NOT to post on corporate social media accounts
With over 3.8 billion social media users at the start of 2020, it makes sense that an increasing number of brands are going to social media channels to keep in touch with their clients – both existing and potential. Transparency and openness define social media communications in the modern marketing…

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