Social Media Marketing Blog

DSM Digital School of Marketing - social media marketing
Why crisis gives way to authentic social media marketing
Crises, whether in business or life in general, have an uncanny way of disrupting everything. The world is becoming a minefield of political correctness all the while humanity is being threatened by killer viruses that threaten to bring us to extinction. However, we live in the age of marketing humanism,…
DSM Digital School of Marketing - social media marketing
5 key considerations for a powerful social media marketing approach
Social media marketing is the future of digital marketing on planet Earth. The rise of national lockdowns in light of the recent COVID-19 pandemic has sparked a social media resurgence, and marketers across the globe are capitalising on the new trend. With so many brands flocking to social media, your…
DSM Digital School of Marketing - social media marketing
7 social media marketing myths, busted
There’s nothing like a good debate to shake things up in any marketing department. Since our industry is constantly evolving and shifting, with new technologies that come to the fore and make us question all we thought we knew. What was common practice a year or two ago might well…
DSM Digital School of Marketing - social media marketing
A guide to social media marketing for businesses
Since the sweeping lockdowns that followed the COVID-19 pandemic, social media marketing has boomed into what many industry thought-leaders are calling the make-or-break marketing platform. Business social media pages are now effectively business websites, where brands can put on display all of the information potential customers might need to make…

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