Social Media Marketing Blog

DSM Digital school of Marketing - Google Trends
How to utilise Google Trends to boost social media engagement
To build engaging social media content, you need a good database of search activity to work from. What are social media users engaging with on their channels? What are they searching for? Google Trends is a nifty tool which provides this information and more.  Its features have proven to be…
DSM Digital School of Marketing - crisis responses
How Google Analytics Social Media Reports Help Digital Marketing
Google Analytics social media reports may just be the best friend you didn’t know you had. Most marketers have a decent to fair understanding of what it is and how they work but there are plenty out there who find the stats and figures quite daunting. You don’t have to…
DSM Digital school of Marketing - social media marketing
How to set social media marketing objectives
Social media marketing objectives are the foundation of any good social media marketing strategy. They help guide you in the right direction and give you a clear vision of what you need to achieve. They also help show what’s working by giving you something concrete to measure your progress against.…
DSM Digital School of Marketing - : social media marketing
What are the goals of social media marketing?
Everyone utilises social media. It’s impossible to avoid it. It’s our primary place to stay connected to friends, family, colleagues, news, and, most notably to digital marketers, companies and brands. Without having social media marketing goals, it’s hard to know exactly how well your social media strategy is performing as…

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