Marketing has become a whole other ball game since the arrival of popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Social media marketing has developed into a practice that allows us to share interesting information and build an audience online. Marketers use social media marketing campaigns to draw…
Social Media Marketing Blog
Effective advertising is all about reaching the right audience, at the right time, with the right message. If we were to start constructing an advertising strategy right now, we could use the above definition to guide our strategy (audience, time, message). Who are we speaking to? When are they likely…
The types of service businesses range from the common plumber, through to the specialist musical instrument luthier, with everything in between. Some services, like plumbers and mechanics, enjoy a steady flow of “inevitable” leads. I mean, who else would one call if your toilet started spewing out all sorts of…
The year is 2020 and humanity has all but survived what could be described as the worst international disaster since The Great Depression. The silver lining for B2B companies considering digital marketing at this time in history is this: people have been spending a BUNCH of their time during the…
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