Social Media Marketing Blog

DSM Digital School of Marketing - LinkedIn
Will your business benefit from being on LinkedIn
Businesses require a solid online presence in order to keep up with an progressively competitive market. LinkedIn is an extremely powerful platform to assist you with jump-starting that presence. If you are the same as most digitally-minded people, you are most likely aware that LinkedIn is the social media network…
DSM Digital School of Marketing - Instagram
What advertising options are there on Instagram?
Are you leveraging Instagram ads for your business? If you’re not, why aren’t you? Running Instagram ads is a no-brainer because it provides a platform for your company and brand to tell visual stories by using various ad formats. Many advertisers have seen this channel yielding higher ROI in comparison…
DSM Digital School of Marketing - embedding
What does ‘embedding a social media post into your website’ mean?
If you are want to include social proof to the content on your landing pages, bulk up a blog with real examples, or spread your website’s reach using a newsfeed, embedding content from other platforms which you regularly contribute to can add a lot of value to your website. It…
DSM Digital School of Marketing -Facebook ads
The fundamentals of Facebook ads
Facebook ads are the new generation of PPC advertising. Instead of paying for sponsored links you are advertising to members within a social network. The overall concept of Facebook Ads is the same as other forms of PPC advertising: you are effectively paying for ads to be displayed to a…

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