What does ‘embedding a social media post into your website’ mean?

DSM Digital School of Marketing - embedding

If you are want to include social proof to the content on your landing pages, bulk up a blog with real examples, or spread your website’s reach using a newsfeed, embedding content from other platforms which you regularly contribute to can add a lot of value to your website.

It is estimated that in excess of two billion people make use Facebook every single month. That’s in excess of a third of the world’s population. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017 and it keeps on growing.

As many people find company websites through Facebook as well as other social media channels, it’s an extremely good idea to build a bridge between your social followers as well as your digital leads. From buttons and posts to feeds as well as recommendations, you can let your visitors get to know your more social side without them ever exiting your site.

What does ‘embedding’ mean?

The term ‘embedding’ means to place content on your page or your website as opposed to only linking to it. In this way readers don’t have to leave your site in order to consume additional content. The added benefit of this is that the more time that people spend on your site, the more likely they are to navigate to additional pages and buy from you.

The purpose of embedding content is to make the experience better for your website visitor and, ideally, to acquire more loyal readers. As opposed to sending your website visitors off to someone else’s site, you will retain them where your content is. The best part is that they will remain engaged so they stay with you longer and return more often.

The value of embedding for small business owners

By making use of platforms such as Instagram as well as Facebook, small businesses have the ability to connect with customers in a direct as well as personal way. However, some of your regular customers may not know about your social media presence. One of the ways you can use to build a stronger online following is through embedding Facebook, Twitter, Instagram as well as Pinterest feeds and profiles directly into your website.

In our experience, embedding content has only been advantageous. Owners of small businesses should take full advantage of social media. In this digital age, not having social media that is embedded into your website makes your brand look in addition to out of touch.

How do you embed social media content into your website?

The overall process for embedding a social media feed or profile into your website is to build a widget and to directly input its HTML code into the code of your website. Structuring each widget or plug-in will be different depending on the platform that you want to include. The process is fairly easy if you have a basic understanding of website coding. If you’re working with a site that is designed using WordPress or Wix, you can make use of separate widgets that are provided by these companies.

It’s almost not possible to speak about how to embed a Facebook feed into your website without at least making some reference to plugins. If you’ve ever utilised WordPress (roughly 60% of the market does and some of the most well-known companies use this as their back-end) then you know that there’s a plugin for just about anything. Facebook is no different.

There are a couple of possibilities for embedding Facebook posts on WordPress by using either the plugin route or doing it manually. Making use of a plugin allows the process to be a bit more automated. The social media giant itself offers a number of options to choose from. These include the following:

  • Embedded Posts: This permits you to embed public posts onto your website easily.
  • Page Plugin: This feature allows companies to embed Facebook Page elements quickly onto their website. From here, customers can like as well as share a page without exiting your website.
  • Comments Plugin: This plugin allows people to interact with your website by using their Facebook account as opposed to asking them to sign up for a new account in order to merely leave a comment.
  • Quote Plugin: This is great plugin for boosting shares on your website. The quote function allows people to select portions of text from your blogs as well as articles and share this on their Facebook account.

If you own your own website, eCommerce store, blog, or another content-focused website, learn to embed images as well as video into your own content. By doing this you will attract more viewers, visitors will spend increased amounts of time on your pages as well as you’re likely to see more success than a similar site without embedded content.

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