Social Media Marketing Blog

DSM - Digital school of Marketing - social media etiquette
What is social media etiquette?
With millions of people active on social media platforms daily across the world, users must keep to protocol standards when interacting.  Just like interacting with people face-to-face, it’s important to keep the same etiquette on social media. Although social media interaction can be seen as a much less personal form…
DSM Digital School of Marketing - history of social media
What is the history of social media?
Before we delve deeper into the history of social media, we need to recognise the phenomenal change online social platforms have had in our lives.  Social media has completely transformed the way we interact and communicate throughout the world.  Although it may seem like social media is a new concept,…
DSM Digital School of Marketing - viral video
Attributes of a viral video
We’re entertained by online videos daily, whether via social media platforms or by choosing what videos we want to watch on YouTube and other online sites.  But what makes a video go viral online?  What distinguishes a much-watched video from a video that get’s hardly any views and drops off…
DSM Digital School of Marketing - social media marketer
8 Powerful Tools for a Social Media Marketer
Let’s face it – a brand that isn’t utilising social media in some way or form in 2020 might as well not even exist. Sharing quality content on social media, that adds value to people’s lives, is proving to be one of the best ways to find and connect with…

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