Latest Digital Marketing Blogs

DSM digital School of Marketing - video
The Best Way Of Taking Your Video Marketing Strategy to the Next Level
Videos are an excellent way of generating leads, building trust with your audience, and securing more sales. You could be shocked to learn that despite the explosion of visual content over the last several years, 43% of shoppers say they want to see even more videos from their favourite brands.…
DSM digital School of Marketing - marketing 3.0
What Is Marketing 3.0?
The marketplace is moving at warp speed. If brands would like to survive, they need to go beyond the average and become wonderful marketers who are able to connect with their customers. Unfortunately, most brands still utilise traditional, outdated as well as ineffective methods to try and connect with consumers.…
DSM Digital School of Marketing - digital marketing agency
What Services Does A Digital Marketing Agency Offer?
Digital marketing agencies can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team. Digital marketing services include activities which assist with promoting a business digitally over the different online marketing channels. While in the past it…
DSM Digital School of Marketing - entrepreneurship
What Is The Key to Staying Positive in the High-Pressure World of Entrepreneurship?
Growing to be an entrepreneur is one of the most exhilarating and fulfilling decisions which you will ever make. You can literally take an idea and then turn it into a thriving business model, while (hopefully) having a positive impact on the world around you. However, this isn’t to say…
DSM digital School of Marketing - hashtag
Why The Humble Hashtag Is A Must-Have Part Of Your Experiential Marketing Strategy
The most popular communication symbol of the 21st century, the hashtag, holds some very real power as a mechanism in engaging with consumers. Frequently, it’s an afterthought, utilised as an addition after the planning stage of a campaign is done and dusted. So how should you engrain the symbol into…
DSM Digital Scho9ol of Marketing - customer journey mapping
What Is Customer Journey Mapping?
On the surface, customer journeys may seem straightforward – you provide a product and they purchase it. But look more closely and it’s very easy to see that the customer journey is becoming more and more complex. This is why it’s necessary to engage in customer journey mapping. The Fourth…

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