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The Importance of Skills Development is the Digital Marketing Space
At the beginning of the year, a report stated that the skills shortage is so critical in South Africa that companies were looking elsewhere for the skills that they need. In other words, they were preferring to import skills rather than invest locally in skills development. The industries that were…
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Digital School of Marketing: creating a future for entrepreneurs
According to the team at Digital School of Marketing (DSM), the explosion of reputable online marketing education providers, such as the DSM, is good news for entrepreneurs whose schedules are often very erratic and are unable to make set class times. “The main focus of entrepreneurs, whether they are selling a…
What is the Best Time to Post on Social Media
We all know social media is one of the most powerful marketing channels when it comes to building a brand. Whether you are in the B2C or B2B space, a social media channel like Facebook, Instagram or LinkedIn can really help amplify your brand’s presence. It’s one thing to put…
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What is Inbound Marketing?
Back in the day, brands had to spend millions of rands on billboards, newspaper and radio ads to tell people about their product or service. This method of marketing is called the “Push Method”. This is because brands are technically pushing themselves onto the public. Over time the Internet has…

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