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DSM Digital School of Marketing - social media marketing

How TikTok Is Helping Small Businesses Boom With Social Media Marketing

As a social media marketing medium, TikTok is proving to be quite successful for small businesses, The video-sharing platform [TikTok] has been credited with bringing back the short-form video and a social media culture which is less focused on carefully curated aspirational content, but rather bite-sized pieces of entertainment which…

DSM Digital School of Marketing - content marketing strategy

How To Improve Your Content Marketing Strategy

A content marketing strategy isn’t a nice-to-have—it’s a necessity. Recent research from the Content Marketing Institute discovered that more than 80% of B2B marketers report that they have a content marketing strategy, however only a third have documented that very same content marketing strategy. The game has changed a lot…

DSM Digital School of Marketing - influencer marketing strategy

How To Create A World-Class Influencer Marketing Strategy

Have you included influencer marketing in your digital marketing mix? Developing a world-class influencer marketing strategy is a phenomenal way to build trust, produce high volumes of content and break the noise! However to succeed with influencers, you first need to have a strong influencer marketing strategy in place. When…

DSM Digital School of Marketing -digital marketing campaigns

Are Algorithms Becoming Vital for Digital Marketing Campaigns?

Traditional marketing campaigns have always functioned by identifying and targeting the individuals most likely to want a particular product or service. Before the internet, this targeting was broad with advertising based on aspects such as what TV show, newspaper section, or magazine-type that specific demographics enjoy. But the internet and…

DSM Digital School of Marketing - marketing ROI

How Should You Be Measuring Marketing ROI

Marketing is everything which a company does in order to acquire customers as well as maintain a relationship with them. It is not an exact science; however it is getting better. The biggest questions companies have about their marketing campaigns entail what marketing ROI they’re getting for the money they…

DSM Digital School of Marketing - marketing

Why Is Content Key In Any Integrated Marketing Strategy?

As more and more digital marketing channels – for example Instagram, Snapchat and Pinterest and digital platforms like Google, Facebook and Twitter – grow in popularity with consumers, marketers now more than ever before need to be integrating their communication efforts. In the past, definitions of integrated marketing have concentrated…

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