Videos are an excellent way of generating leads, building trust with your audience, and securing more sales. You could be shocked to learn that despite the explosion of visual content over the last several years, 43% of shoppers say they want to see even more videos from their favourite brands. The thing is, including this kind of content to your existing strategy is a daunting task, especially if you don’t have experience with creating videos and editing.
Experts have dubbed video marketing strategies one of the most important developments in the marketing world. It’s not going anywhere anytime soon. Video marketing is no longer just an up-and-coming content marketing trend. It’s an integral part of many companies’ marketing plans. In other words, video waltzed through the content marketing door, took its shoes off, and got comfortable.
And it’s effective, too – including videos on your landing pages can increase conversions by 80%. In addition, 92% of mobile video consumers share videos with other people. Video is a powerful tool for reaching and engaging your target audience.
Serve, Don’t Sell
People want to get real value from a video. They don’t want just another sales pitch. Content marketing isn’t merely about telling a community how great you are or how fantastic a product is. It’s about knowing prospective customers or clients and giving them solid information which will enhance their lives.
Serve, don’t sell. You will no doubt have knowledge within your field which can benefit potential customers, so you shouldn’t be shy about sharing it. The more they see that you genuinely want to help them, the more likely they are to become customers.
Utilise The First Couple Of Seconds Of Your Video Wisely
With the average attention span being approximately 8.5 seconds, you need to bring your story to life quickly, so as to gather interest instantly as individuals scroll through their feeds. In the opening seconds, you need to give transparency to what your video is about as well as give the viewer confidence that what they are about to watch is work their time. Generate a hook and upload an interesting thumbnail.