Digital Marketing Blog

DSM Digital School of Marketing - digital
Businesses Can’t Afford To Overlook Regarding Digital Transformation
Digital transformation. If you’re a business owner, you could be here because COVID-19 threw you a curveball and you’ve heard that adopting more digitalisation will safeguard your business into the uncertain future. You’ve heard right, and that’s pretty much the crux of digital transformation. The good news is that you…
DSM Digital School of Marketing - branding
What Is The Significance Of Branding A Business?
What is a brand? If you immediately thought of Coca-Cola or McDonalds, you’d be like 99% of us. There are iconic brands that have managed to chisel their typefaces and slogans into the very foundation of modern human existence and are instantly recognisable the world over. You see a white-bearded…
DSM Digital School of Marketing - decision making
Why You Should Include Employees In Decision-Making
High-performance workplaces promote employee participation in decision-making as they understand that employees have a legitimate right to be involved in decisions which have an impact on their working lives. By including employees, that positive gains also accrue to the organisation. These gains include: Enhanced employee performance which results from greater…
DSM Digital School of Marketing - brainstorming
What Is Brainstorming?
Brainstorming is the process of opening our minds to many new ideas. It is used to generate a lot of different ideas on a given topic. In addition, brainstorming is an excellent way of creating a lot of different, creative solutions to a problem. How Does Brainstorming Work? Brainstorming works…

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