Digital Marketing Blog

Digital School of Marketing-Artificial Intelligence
Using Artificial Intelligence to Improve Go-to-Market Strategies
Customer journeys no longer stem from just one ad or marketing touchpoint. A potential customer might find a brand on social media, search for it online, read an email, visit the website multiple times and make a purchase after clicking a paid advertisement. Marketing attribution is about figuring it out:…
Digital School of Marketing-Artificial Intelligence
How Artificial Intelligence Can Improve Marketing Attribution
Customer journeys no longer stem from just one ad or marketing touchpoint. A potential customer might find a brand on social media, search for it online, read an email, visit the website multiple times and make a purchase after clicking a paid advertisement. Marketing attribution is about figuring it out:…
Digital School of Marketing-Brand management
Crafting a Brand Management Voice That Builds Trust
A brand’s voice shapes perceptions of its personality, values, professionalism, and credibility. Organisations’ word choice, tone, and responses to different scenarios can all shape the audience’s perception of the brand. Effective Brand Management is more than visual identity and marketing campaigns. It also requires a clear and consistent communication style.…
Digital School of Marketing-Brand management
How Pop Culture Influences Brand Management Trends
Brands have long been influenced by popular culture, and streaming entertainment, fandoms, social media, creator communities, gaming, sports, and music have sped up the spread of ideas and concepts across cultures. Whether it’s a television show, moment, meme, fashion trend, or viral phrase, these can all become commonplace in conversation…

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