Brainstorming is the process of opening our minds to many new ideas. It is used to generate a lot of different ideas on a given topic. In addition, brainstorming is an excellent way of creating a lot of different, creative solutions to a problem.
How Does Brainstorming Work?
Brainstorming works by honing in on a problem and then coming up with a number of radical solutions to it. Ideas should intentionally be as broad and odd as they possibly can and should be developed as fast as possible.
Brainstorming is a lateral-thinking process. It is designed to assist you with breaking out of your thinking patterns into new ways of exploring things. During the course of brainstorming sessions, there should be no criticism of ideas. You are attempting to open possibilities as well as break down incorrect assumptions about the boundaries of the problem.
Judgments and analysis at this stage of the brainstorming process will stunt idea generation. Ideas should only be assessed when the brainstorming session has finished. Then you can explore solutions further by using conventional approaches.
If your ideas begin to dry up, it is possible for you to ‘seed’ the session with, for instance, a random word.
Is Group Brainstorming Effective?
Group brainstorming may be very effective as it utilises the experience as well as creativity of all members in the group. When individual members get to their limit on an idea, another member’s creativity, as well as experience, may take the idea to the next stage. Thus, group brainstorming tends to develop ideas in a lot more depth as opposed to individual brainstorming.
Brainstorming in a group may be risky for individuals. Valuable but odd suggestions may appear stupid at first sight. As a result, you should chair sessions tightly so that not-so-creative people do not crush these ideas and leave group members feeling embarrassed.