Digital Marketing Blog

DSM Digital School of Marketing - brand language
What Is A Brand Language?
The term ‘brand language’ refers to the body of words, phrases as well as terms which an organisation uses in order to describe its purpose or in reference to the products which is sells. Brand language is utilised in marketing in order to help consumers to connect particular words or…
DSM Digital School of marketing - financial analysis
What Is Involved In Marketing Financial Analysis? Learn more.
Financial analysis can be utilised in order to serve a great many purposes in an organisation. Two factors have an influence on the choice of unit of financial analysis. These are the: The purpose of the analysis The cost of the information needed to perform the analysis However, in the…
DSM digital School of Marketing - tone
Why Does Tone Of Voice Matter In Brand Management?
The written tone of voice is simply the ‘personality’ of your brand or company as expressed through the written word. The written tone of voice governs what your brand says in writing as well as how you say it. In other words, the content and style of textual communications, in…
DSM Digital School of Marketing - group dynamics
Why Are Group Dynamics Important In An Organisation?
When a team is forming and is working out its group dynamics, it moves through predictable growth stages. In 1965, Bruce Tuckman, a well-known American psychologist and researcher, proposed a theory of group dynamics that describes the distinct phases of development: forming, storming, norming, and performing. Team members exhibit characteristic…

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