Content Marketing Blog

DSM Digital School of Marketing - copywriting
How to create a copywriting blueprint
Maybe you’re an aspiring copywriter. Perhaps you’ve just received your copywriting qualification, and you want to sharpen your skills. Maybe you’ve landed here totally by accident, but you think like you might want to look into this copywriting thing. Either way, a copywriting blueprint is a super useful resource, used…
DSM Digital School of Marketing - copywriter
How a copywriter can use Google to do research
People read for two main reasons: To educate themselves and to unwind. So, as copywriters, our primary questions are these: What do people want to know, and what do they want to read while relaxing. Gaining an insight into the mind of your readers will be an advantage when writing…
DSM Digital School of Marketing - copywriting
The role of persuasive language in copywriting
Copywriting a science as well as an art. Great copywriters understand this which is what sets them apart from the average ones. It’s not necessary for you to need to be a word wizard in order to craft impactful ad copy. What you do need is to hit on a…
DSM Digital School of Marketing - business strategy
How to create brand copy guidelines and business strategy
The truly great brand guides do one thing above all else, and that informs. Your guide’s most basic job is to teach everyone who sees it – whether it’s one of your employees, a member of the media or, alternatively, a graphic designer – what your brand is and how…

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