Content Marketing Blog

DSM Digital School of Marketing - copywriting
What is ‘copy’ and ‘copywriting’?
There are many approaches to creating copy that makes an impact on your audience. There have been many copywriting greats who have made their own contributions to the craft of copywriting and each has built on the work done by the last. The dictionary definitions of copy and copywriting According…
DSM Digital School of Marketing - copywriting
The face of copywriting in the 21st century
Copywriting has taken on a different face at the moment compared to just 19 years ago. It is only the latest phase of the constant evolution of the techniques that brands make use of in order to promote themselves. The method for brand messaging has shifted from TV, print, and…
DSM Digital School of Marketing - content marketing
How content marketing and social media marketing interact
Social media marketing is one of the best forms of digital marketing. By utilising it in their marketing strategy, businesses can establish a stronger digital presence and become more recognisable. The success of a marketing campaign such as this is closely linked to the type of social media activity that…
DSM Digital School of Marketing - content marketing
Why you should add humour to your content marketing
Content marketing is all about putting out information in various online formats for target market consumption. How the target market perceives that content will determine their actions after processing it. As marketers, we’re always striving to deliver content that adds value to the consumer’s life, and one commonly used content…

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