How To Integrate Imagery Into Your Content Marketing Strategy

There’s a wide range of resources which you are able to use for branding your business however few are as successful as content marketing. Content marketing is responsible for boosting brand visibility and enhancing your company’s online presence in order to ensure that you are able to connect with a large consumer base.

In addition, content marketing is a varied field, so you have almost complete autonomy to make a good decision about how your want to present your enterprise on the Internet. Whether you rely heavily on blogging or prefer to publish regular whitepapers, case studies, eBooks, etc … there’s one asset you should definitely include. And that is pictures.

Images could seem like unnecessary fluff that do little beyond take up space on the screen. After all, why would you want to put waste room on a photo when educational text could take its place?

The Essential Nature Of Visuals In Content Marketing

Visuals are vital to creating content that will assist your business stand out as well as draw in an audience. Not only does imagery assist with making text-centric content more readable, digestible, as well as memorable, however it can be utilised to craft compelling messages which speak volumes without making use of a single word.

Considering how quickly visual trends come and go – as well as how often new creative platforms and capabilities emerge – it’s always worth taking a fresh look at approaches to let your brand’s photos, videos, and graphics do the talking.

Consumers Shy Away From Large Chunks Of Text

When consumers are looking for information online, few of them will want to read a giant wall of text. In fact, some individuals will click away from a page if it’s fully loaded with writing. According to a recent whitepaper, readership for press releases with images is 14% higher than their all-text counterparts.

Think about it from a consumer’s point of view – if you want to connect with a business online, would you actually want to read a lengthy blog post which doesn’t include a single graphic or picture? In most cases, the answer is expected to be a “no.”

From a visual point of view, a sizable bunch of text isn’t attractive in the slightest. When you’re publishing content, pictures serve to break up huge chunks of writing, which ensures that your audience doesn’t get bored or irritated and navigate to another website.

Images Stand Out

If you are including an image in an article or blog post, it will stand out from the body of the text, helping your reader remember your piece. An image on an article also means that it can be pinned on Pinterest or other similar sites. When writing web content, choose high-quality photos to pair with the text.

Sharing images is extremely popular. An image evokes an emotional response quickly, so it can be looked at, passed along, and forgone for a daily routine, all in seconds.

Get in touch with the Digital School of Marketing

If you would like to learn more about content marketing, then you need to do our Digital Copywriting and Content Marketing Course. For more information, please follow this link.