Content Marketing Blog

DSM Digital School of Marketing - sales
Foolproof copywriting tricks to drive sales
Copywriting is so much more than merely sitting with pen and paper (or behind a computer screen) and pouring out what’s on your mind. While this could be fine for a personal blog, marketing copywriting pretty much has only one goal – to drive sales or at least enquiries for…
DSM Digital School of Marketing - entrepreneur
Every entrepreneur should learn these essential copywriting skills
Hiring a marketing agency means a brand gains access to a plethora of marketing capabilities – from expertly written copy across all promotional channels to eye-catching graphic design to public relations activities, and everything in between. However, with the recent tightening of budgetary belts due to the COVID-19 global crisis,…
DSM Digital School of Marketing - copywriting secrets
Copywriting secrets that can help maximise conversions
Today’s content marketing industry is predominantly concerned with the importance of storytelling in all content. While a picture can speak 1 000 words, storytelling is vital in the copywriting activities done as part of a marketing campaign. In fact, if campaign copy isn’t optimal from the start, it might render…
DSM Digital School of Marketing - headlines
Copywriters utilise these psychological tactics to write headlines
Whether on a newspaper front page or Google’s first page of search results, headlines are pretty important. Think of them as the movie trailer to your piece of content. If the headline doesn’t grab the reader – prompting them to delve further into the copy – then they’re likely not…

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