As the globe slips into a severe recession, brands and their stakeholders are looking to trim the fat wherever possible. One of the first things to get the chop is that alleged nice-to-have in the marketing mix: content marketing. Why is it difficult to measure content marketing success, and are…
Content Marketing Blog
Copywriting is one of those skills that many people think they know about, but few understand just how intricate and involved the art of writing compelling copy really is. Don’t get demotivated though; copywriting is one of the most rewarding marketing professions, and there will always be a great need…
You’ve probably heard that content is king, and you’re wondering if that’s really the case. When this phrase was first coined, Google had announced a series of algorithm changes – one of which placed great emphasis on content. Websites with scant wording and barely any other forms of content started…
Ask any non-marketer how content marketing differs from traditional marketing, and you’re likely to get a range of uncertain answers sprinkled with a few scratches of the head. Content marketing is the process of developing, optimising and sharing wording, video, audio, and other forms of information to develop brand awareness…
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