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DSM Digital School of Marketing - creative writing
How to create realistic characters in your creative writing
The sign of a great character in a piece of creative writing is when you can’t believe the character isn’t real. Your central character should most definitely be just this realistic, especially since she’s the star of the narrative. The startling truth is that if you make a character credible,…
DSM Digital School of Marketing - creative writing
What is creative writing?
The accurate definition of creative writing is writing, which expresses ideas as well as thoughts in an imaginative manner. It’s the art of ‘making it up’ or, alternatively putting a creative splash on history, as is the case with creative non-fiction. In both cases, creative writing is an art form…
DSM Digital School of Marketing - copywriting
Why copywriting still matters
Copywriting has been around since the start of advertising and promotion. Hundreds of years ago, hand-painted posters were commonly glued or nailed to poles or walls. Today, social media posts do the same thing without requiring nails or paint. The common thread that runs (and has run) through all advertising…
DSM Digital School of Marketing - ad copywriting
The main ingredient behind captivating ad copywriting
Adverts are meant to do two things and two things only: capture a reader’s attention and convert them into a customer. Sounds pretty straight forward, doesn’t it? On the contrary, merely achieving one of these takes a crazy amount of skill. Ad copywriting is vastly different from writing copy for…

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