‘Going viral’ is a goal that most (if not all) digital marketers and advertisers strive for. Either with a team who is in house or with the assistance of a digital agency, brands all over the world brainstorm idea after idea in order to come up with the best and most creative viral marketing strategy that will get them trending.
Unfortunately, there is no tried-and-trusted secret to creating a campaign that will “go viral”. Worse still, it’s almost impossible to predict which campaigns will go viral as well as which ones will flounder. The super news is that there are several steps that you can take in order to increase your chances of making sure that your campaign will go viral.
Create Highly Shareable Content
People sharing your content is a pre-requisite for viral marketing. So, the most important aspect of going viral is to create content which people actually want to share. This aspect is what transforms a regular topic into a trending topic, and a regular ad into a viral ad.
So, whenever you’re brainstorming and coming up with new content ideas, always ask yourself, “Will I want to share this if I come across it online?” If the answer is “no,” it’s time to go back to the drawing board.
Make The Campaign Visual
The things which go viral are those things that are visually appealing, in almost all cases. Adding video or images to your digital marketing campaign is one of the first things that you need to do in order to build a viral marketing campaign. It is a tactic that you should build into your viral marketing strategy.
Even if the most part of your message is text-based, you need to find a compelling image or create a compelling video in order to go along with it. When selecting your visual, first make ensure that it matches your brand. Not ever make a video, or include an image, which compromises your brand in any way.
However, you also need ensure that the visuals are viral-worthy. Make sure that they are humorous, informative or surprising. The more surprising they are, the more of a chance the item has of being shared.
Create Emotive Content
As your goal is to create content people want to share, you need to make sure that you’re crafting content that evokes emotions. This doesn’t mean sad content that’s touching — humour works just as well. That being said, individuals are more likely to share something which makes them feel something, whether it be positive or negative. If it’s positive, they would like others to feel the same way. If it’s negative, they will also want others to share the outrage that they felt when confronting whatever content made them feel that way.
As we said in this article, creating content that people want to share is the cornerstone of any great viral marketing strategy. Learn how to create stellar content with our Digital Copywriting and Content Marketing Course. Find out more here.
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