The marketing industry is one of the fastest moving industries on earth. As information communication technologies (ICTs) improve, so too do the capabilities of marketers who are able to master them. The short answer is that copywriting is a short game, whereas content writing is a long game. Copywriting is…
Content Marketing Blog
New to the concept of “content” and you’re trying to gain some clarity? It’s a word that’s been thrown around a lot in recent years, and there’s a reason for this: it’s pretty important. So, let’s answer the question in short. The difference between content strategy versus content marketing is…
The machines are coming, and they’re heading for our jobs! You’ve more than likely heard about how artificial intelligence (AI) is going to put most marketing and advertising workers out of, well, work. Yes, machines are being taught to do our jobs better than we can, but preliminary tests have…
Contrary to what some might think, copywriting isn’t just the words on a website. In fact, only copywriters themselves understand truly just how nuanced and complex the art of writing effective copy is, and why it is so important for the success of any marketing campaign. Copywriting is everywhere –…
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