Content Marketing Blog

DSM Digital School of Marketing - content writing
What Is The Difference Between Copywriting Versus Content Writing?
The marketing industry is one of the fastest moving industries on earth. As information communication technologies (ICTs) improve, so too do the capabilities of marketers who are able to master them. The short answer is that copywriting is a short game, whereas content writing is a long game. Copywriting is…
DSM digital School of Marketing - content marketing
The Difference Between A Content Strategy And Content Marketing
New to the concept of “content” and you’re trying to gain some clarity? It’s a word that’s been thrown around a lot in recent years, and there’s a reason for this: it’s pretty important. So, let’s answer the question in short. The difference between content strategy versus content marketing is…
DSM Digital School of Marketing -copywriting
What Is The Future Of Copywriting?
The machines are coming, and they’re heading for our jobs! You’ve more than likely heard about how artificial intelligence (AI) is going to put most marketing and advertising workers out of, well, work. Yes, machines are being taught to do our jobs better than we can, but preliminary tests have…
DSM Digital School of Marketing - copywriting
Why Is Copywriting So Important?
Contrary to what some might think, copywriting isn’t just the words on a website. In fact, only copywriters themselves understand truly just how nuanced and complex the art of writing effective copy is, and why it is so important for the success of any marketing campaign. Copywriting is everywhere –…

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