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DSM Digital School of Marketing -sales copywriting
Why sales copywriting is vital for your business
Sales copy aims to persuade a reader to take a specific action, such as to buy a product, inquire about your service, join your email list, download a free report, or follow you on social media. Sales copy is used in emails, on web pages or in sales brochures. In…
DSM Digital School of Marketing - copywriter
How to become a work-from-home copywriter
Copywriting is a way to make great money working from home. There’s a lot of work accessible if you know the best way to find it. You don’t even have to be a specialist copywriter to start – you just need a great qualification backing you. There are easy ways…
DSM Digital School of Marketing - persuasive copy
What is persuasive copy?
The term ‘persuasive copy’ refers to copy or content which is designed to persuade people to do things; however, the real meaning goes a lot deeper than merely a single sentence. Persuasive copy is utilised every day online, in email marketing campaigns, magazine and newspaper ads, or even in a…
DSM Digital School of Marketing - creative writing
What are creative writing principles?
You might have heard creative writing called many unique things. Traditionally described as ‘literature’, creative writing is an art – the art of ‘making stuff up’. It is writing performed in such a way that is not academic or technical but still draws an audience. Although the explanation is somewhat…

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