Content Marketing Blog

DSM Digital School of Marketing - content marketing
How To Fix A Broken Content Marketing Strategy
Every B2B digital marketer is doing content marketing in one shape or another. You’re strategically supplying various forms of original content to help move buyers through their purchasing journey. When performed correctly, content marketing is one of the most powerful and crucial components of an inbound industrial marketing strategy. When…
DSM Digital School of Marketing - copywriting
How to Create the Perfect Copywriting Portfolio
As a copywriter, whether new or seasoned, do you hear the word “copywriting portfolio” or get the potential clientele email demanding your “best samples,” and break out in shivers? It doesn’t have to be such a frightening thing, but we understand. Copywriting, in particular, is an area where potential clients…
DSM Digital School of Marketing - storytelling
Redefining content marketing: Marrying storytelling and technology
One of the main focus areas for digital and content marketers at the moment is creating hyper-relevant, personalised experiences for their users. Acting on something like this not only makes an offering more significant to the individual but also boosts their chances of on-going as well as repeat engagement with…
DSM Digital School of Marketing - content marketing
How to Make Your Content Marketing Inclusive
Truly diverse and inclusive content – in other words, the kind that resonates consciously as well as subconsciously with your audience – requires much more than an image. It involves thinking more deeply, from your target audience research to your team structure, from your style guide to your user experience.…

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