Contrary to what some might think, copywriting isn’t just the words on a website. In fact, only copywriters themselves understand truly just how nuanced and complex the art of writing effective copy is, and why it is so important for the success of any marketing campaign. Copywriting is everywhere – on every lamppost sign, billboard, promotional email, and more. This article takes a look at four reasons copywriting is a critical component to any business advertising effort, and how to get qualified as a copywriter in South Africa:
Effective Copy Builds A Strong Brand Image
A brand’s image is how they portray themselves in the public eye, and copywriting has an important role to play in how potential customers perceive it. Excellent copywriters are able to get to know their audiences, and the brand they’re writing for, well enough that they understand what the audience wants to hear – and how the brand should be saying it. Through tone, language use, and relatability, copywriters ensure that a reader is building a specific image of the brand as they read.
Value Can Be Conveyed Through Copy
The thousands of sentences that a copywriter develops for a brand each have a specific purpose – whether it’s to announce, to shed light, or to hook readers into taking an action. With countless brands out there, saying pretty much the same thing over and over, readers now look for authentic, original value from the interactions they have with brands through content. If there is value in dealing with the brand and what it has to offer customers, copywriters can bring this across in their copy.