New to the concept of “content” and you’re trying to gain some clarity? It’s a word that’s been thrown around a lot in recent years, and there’s a reason for this: it’s pretty important. So, let’s answer the question in short. The difference between content strategy versus content marketing is this: Where content strategy is the overall plan of your content promotion, content marketing is the process of promoting the content. This article offers questions every business should ask when building a content strategy and a few kinds of content that can be used as part of content marketing campaigns.
Why Are You Creating Content?
A content strategy should be founded on a specific purpose, or reason for going about the content development. Are you hoping to solve a problem in your customer’s life with your content? Do you want to build brand recognition with highly shareable content?
Who Are The Content Creators?
Content strategies should include information on who will be handling the content marketing – from top to bottom. Who will do the graphic design, or copywriting, or posting of the content to readers?
What Content Will Be Created?
Another conundrum that should be ironed out in a content strategy is the types of content that will be shared. Blog articles? Infographics? E-books? Responding to this question will help you find out which content creators you need to source.
Where Will The Content Be Shared?
A content strategy can include information on the specific channels where content will be shared. Is it a social media campaign, or perhaps just bulk email? Perhaps it’s an integrated content marketing campaign, spread across multiple promotional channels.