New to the concept of “content” and you’re trying to gain some clarity? It’s a word that’s been thrown around a lot in recent years, and there’s a reason for this: it’s pretty important. So, let’s answer the question in short. The difference between content strategy versus content marketing is this: Where content strategy is the overall plan of your content promotion, content marketing is the process of promoting the content. This article offers questions every business should ask when building a content strategy and a few kinds of content that can be used as part of content marketing campaigns.
Content Strategy
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Why Are You Creating Content?
A content strategy should be founded on a specific purpose, or reason for going about the content development. Are you hoping to solve a problem in your customer’s life with your content? Do you want to build brand recognition with highly shareable content?
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Who Are The Content Creators?
Content strategies should include information on who will be handling the content marketing – from top to bottom. Who will do the graphic design, or copywriting, or posting of the content to readers?
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What Content Will Be Created?
Another conundrum that should be ironed out in a content strategy is the types of content that will be shared. Blog articles? Infographics? E-books? Responding to this question will help you find out which content creators you need to source.
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Where Will The Content Be Shared?
A content strategy can include information on the specific channels where content will be shared. Is it a social media campaign, or perhaps just bulk email? Perhaps it’s an integrated content marketing campaign, spread across multiple promotional channels.
