Content Marketing Blog

DSM Digital School of Marketing - evergreen content

The Beginner’s Guide To Evergreen Content. Find out more.

“Evergreen” is a term which is used by digital marketers in order to describe content which will always be of interest to readers. The term was created as a nod to evergreen trees, which retain their leaves all year long. Evergreen content contains information that will stay relevant over a…

DSM Digital School of Marketing - content strategy

Why Does Your Brand Credibility Depend On A High-Quality Content Strategy?

There are a number of different, compelling reasons for companies to develop a content strategy. For many, a content strategy serves as a way to call attention to new products, extend their reach, provide added value and ultimately persuade consumers to make a purchase. Start-ups are able to use online…

DSM Digital School of Marketing - content marketing

Why Content Marketing Should Be The Basis Of Your Marketing Strategy

Not a single day goes by without us speaking to an early-stage entrepreneur who would like to discuss marketing as well as how to get quick results. So let’s get this out of the way from the very beginning: Marketing takes a lot of time. There are some tactics which…

DSM Digital School of Marketing - affiliate marketing

How To Design An Affiliate Marketing Strategy For Content Creators

As a content creator and content maker, you are probably aware of the absolute power of a referral. In days gone by, referrals or “word of mouth” advertising assisted businesses to grow their brand and establish a loyal customer base. In today’s online world, this kind of marketing still exists,…

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