Content Marketing Blog

DSM Digital School of Marketing - copywriting
Understand copywriting techniques for advertising copy
It is not enough for you to know how to create headlines and slogans or to write strong advertising copy. You must also know how to create gripping messages in every medium, from traditional and emerging. In order to accomplish this, you need a solid copywriting foundation. You need to…
DSM Digital School of Marketing - copy
Why copy is written differently depending on where it lands up
Marketing and promotion can take place on a variety of mediums or platforms. The traditional mediums include print, radio, television, direct mail and telephone while the online mediums include email marketing, social media, pay per click marketing, search engine marketing in addition to mobile marketing. There are benefits and costs…
DSM Digital School of Marketing - content marketing
How to create value in your content marketing
Digital marketers know all too well what search engine giant Google has been preaching for years – Content is King. It’s what drives the Internet and it is the reason for the huge reach the web provides – more than one billion daily users. These users have traditionally utilised the…
DSM Digital School of Marketing - business strategy
How to create brand copy guidelines and business strategy
The truly great brand guides do one thing above all else, and that informs. Your guide’s most basic job is to teach everyone who sees it – whether it’s one of your employees, a member of the media or, alternatively, a graphic designer – what your brand is and how…

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