Content Marketing Blog

DSM Digital School of Marketing - write
How to write phenomenal copy for your website
Your website is the public-facing image of your brand online. As a result it needs to contain content which is both general as well as informative. It has to appeal to individuals who know nothing about your organisation but who are searching for a solution to a challenge that your…
DSM Digital School of Marketing - writing
What are the principles of writing for the web?
While web copywriting should adhere to all of the general rules of good writing there are some additional technical as well as stylistic rules which apply to online text. One of the most vital things to keep in mind is that web readers are active participants as opposed to simply…
DSM Digital School of Marketing - blog
How to write for your blog
You’ve probably heard many digital marketers speak about how blogging is of the utmost importance to the success of your digital marketing. However, it’s important that you learn how to start up a blog and write blog posts for it so that each and every single article supports your business.…
DSM Digital School of Marketing - content
The best way to distribute your content online
Distributing your media online involves using three approaches: publishing on your own platforms, distributing to external channels and encouraging sharing by individuals. All three are equally important and complement each other. Here is how to get the maximum benefit out of each one. Your own platforms There is no restriction…

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