Content Marketing Blog

DSM Digital School of Marketing - content marketing
How to find your content marketing style
There are many different approaches that you can adopt with content marketing. All is dependent on what type of medium you are marketing on, the target market in addition to the message you wish to portray. Here are a number of different types of examples of content. Stock and Flow…
DSM Digital School of Marketing- Zeigarnik effect
What does the Zeigarnik effect have to do with copywriting?
Bluma Zeigarnik discovered that people are more likely to remember incomplete or interrupted tasks instead of complete ones. For example, it is more probable that you will remember the season finale cliff-hanger episode of your favourite TV show than a filler episode. The Zeigarnik Effect is that cliff-hanger, leaving the…
DSM Digital School of Marketing - persuasive copy
Grammatical tools to use in persuasive copy
In order to achieve your desired outcomes, there are a number of grammatical tools that you can use to make your copy more persuasive. Presuppositions The presupposition is a powerful way to bypass the conscious mind and have the reader accept what you’ve written as fact and without questioning. It’s…
DSM Digital School of Marketing - persuasive writing
What are the different styles of persuasive writing
There are four primary types of writing: expository, descriptive, persuasive as well as narrative. Each of these writing styles is utilised for a specific purpose. A single text may incorporate more than one writing style. Writers may use a range of techniques in order to persuade. When you’re reading a…

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