Your website is the public-facing image of your brand online. As a result it needs to contain content which is both general as well as informative. It has to appeal to individuals who know nothing about your organisation but who are searching for a solution to a challenge that your product is designed to solve.
It also has to give valuable content for those who by now know your offerings as it is extremely valuable to inspire repeat visits. Think of your site as your office’s reception desk: what do individuals need to find as well as learn?
Your website will consist mainly of short copy which is written in order to prompt an action. Keep in mind that your home page is your first, and perhaps only, chance to make a great impression. A visitor who navigates to your page wants to know precisely what is available as well as what is valuable on your page. This means that you need to point them immediately to the best content. This is an essential part of developing a smooth user experience.
Your contact page
Make sure that you keep your contact page to a minimum by stating your details clearly and separately. Don’t add in any text which is not directly relevant to your contact details. This page must only have essential information.
The line of links at the top of your page, which take visitors to other pages of your website, must be extremely clear as well as obvious. Try to avoid vague page titles as your visitors are much more likely to leave your website as opposed to spending a long time browsing for what they need. Also, stick to terms which web users will be familiar with – such as ‘home’ and ‘contact’ – as opposed to inventing your own.