Content Marketing Blog

DSM Digital School of Marketing - PPC ad
How to write a PPC ad
Once you have chosen your PPC platform to create accounts on them. Then, create campaigns to group your PPC ads and outcomes. For example, group ads by geographic location, goal or product. Next, you will be required to decide on the type of ad that you want to create. Make…
How To Create Interesting Digital Content Banner
How do you build the perfect mailing list?
Content marketing has become the most profitable form of advertising, where brands use carefully crafted content (blog articles, social media content, mailers, etc.) to grow brand interest and source prospective clients. Mailers are, like social media content, useless unless there are engaged people who will actually see and read them.…
DSM Digital School of Marketing - content driven website
What are the benefits of a content driven website?
There are two approaches to website design. These are design-first website design as well as content-first website design. The former focuses primarily on the visual elements of a site, or how it looks to visitors accessing it from mobile or desktop devices. Content-first, however, involves placing emphasis on the development…
DSM Digital School of Marketing -master marketing
Why is writing a master marketing skill?
Got a bit of writing talent and you’re considering a move into the exciting world of marketing? Writing is as essential to content marketing as images and pretty colours. Trained copywriters know just how to craft a heading or pull together a slogan that moves people. The art of writing…

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