Why is content marketing important?

Content marketing is at the very centre of most effective digital marketing campaigns. Behind every phenomenal brand there is a wealth of content that is valuable and relevant. This content truly connects with the company’s target market. However, you may still be speculating: why is content marketing so important?

Content marketing is important because it has developed into being the new norm from the consumer side. In addition, this type of marketing is responsible for building trust, generating leads, as well as cultivating customer loyalty. Content marketing is, in itself, assisting with evolving what customers demand from the brands that they interact with. Neglecting content marketing is a lot riskier than investing in this practice:

• Having a vibrant Instagram page, videos and influencer campaigns is the new norm for travel, food and fashion brands.
• Companies which sell software have become tech teachers. They product how-to videos and eBooks.
• The financial industry has developed apps, online knowledge centres as well as tools to assist individuals and business customers to reach their financial goals.

Valuable and useful content – especially the dynamic and well-thought out strategies – are showing consumers that they deserve more.

Content is responsible for so much more than merely filling up the pages of your website. It grows confidence among your current as well as your soon-to-be clients. It assist you with creating great brand awareness. Content marketing drives traffic to your website and helps you to convert these leads into customers.

Why your business will benefit from content marketing

The benefits of content marketing are not merely limited to acquiring new audiences and generating revenue. There are other benefits to content marketing which cannot be quantified in terms of monetary benefits. The growth of content marketing has been explosive. This type of digital marketing is showing no signs of stopping.

Increased potential for conversions

Your main objectives with content marketing are to engage, educate, assist and bring value to your readers. Once you’ve done this, you can utilise any remaining space that you have in order to pitch one of your products and/or services. If you do this tactfully, you can very easily grow the number of conversions that you get.

Improved reputation of your brand

When people read your content, they’ll be creating an impression of your business. If they find that what they read is useful, informative or educational they’ll think more highly of your organisation. In addition, if they see that your content is published on external sources – and shows up on their social news feeds – they’ll perceive you as a trustworthy and established thought leader in the industry.

Closer customer/reader relationships

A better brand reputation can assist with the scope and recognition of your audience. However,  great content can also grow the allegiance and closeness of your customers. If you use the personal brands of individuals to pen and share content, it is possible that your customers could develop a more personal relationship with your company. If they begin to rely on you as a primary source of information, their trust will be all but assured for as long as they buy your products.

Universal utility

There’s no such concepts as a “bad” industry for content marketing. Any organisation, in any industry, can make use of content marketing as a major strategy. Even those industries that are seen as traditional and “not-sexy” – such as manufacturing – can still publish insights on industry developments. Alternatively, they can just make their industry more open and relatable to their consumers.

Decreased digital marketing costs and increased value

Content marketing only charges you time. This makes it incredibly cost-effective. Even better, it offers returns that are compound. Your first couple of months of a content marketing strategy might not bring much in the way of results. However, your next few months will start to see growth. The few months after that will see more growth. By the time you’re a few years in, your return could easily quadruple your investment (or more), consistently.

If you really want to discover the significance of content marketing in action, then it’s time to get started. Develop a strategy that has your target buyers at its core. In this way, you will be well on your way to creating valuable content that helps improve conversions and boost customer retention.

Get in touch with the Digital School of Marketing

To better understand content marketing or digital marketing as a whole check out DSM’s courses on Content Marketing or for a more holistic view have a look into their Digital Marketing Course.