You have to believe the hype because right this moment, we mean this very second, there are millions of active users who’ve plugged into Instagram. Approximately 500 million, on a daily basis, to be exact. Some of these people are live, most are looking at posts, while others are hooked on Stories.
You see: these people aren’t looking for product pictures. Think how easy your social media marketing would be if they were! They’re searching for compelling visual experiences that excite or inspire them. These people need engaging visual content and they want to be captivated by something.
The blunt truth is that, on this platform, images say it all. On Instagram, we want the kind of content we can consume in a heartbeat. Look, these days taking a simple picture has become a mammoth task. It’s one of the first things pros consider before taking a picture for Instagram. There has to be a clear focal point, including the perfect light and setting for all things.
Instagram is quite different from Facebook. As such your social media marketing efforts on both of these platforms need to be entirely different. On the former platform, your pictures need to be beautiful and appealing. Think about it: what better way to stand out on the feeds of others when you compete with millions of other brands and business. Your content has to be flawless, consistent and branded. That’s where the trick is. Your content has to be formatted, well selected, edited, and composed for results. Be it live videos, pre-recorded videos or still imagery you need to be proud of what you put out onto Instagram.
The Big Tip for Instagram
Focus on captivating a core audience that has a genuine interest in your offering instead of aiming to please the world. Find your niche and make sure that all of your posts fit into this nicely so that you’ll develop a loyal following who converts into visitors to your website.
