Marketing and promotion can take place on a variety of mediums or platforms. The traditional mediums include print, radio, television, direct mail and telephone while the online mediums include email marketing, social media, pay per click marketing, search engine marketing in addition to mobile marketing. There are benefits and costs to each type of marketing which means that it is critical to understand the objectives of each marketing campaign and utilise the medium that best facilitates them.
Good copywriting depends on the medium for which you’re writing
This means that you should adapt your copywriting to take advantage of specific opportunities available in different mediums.
Advertising copy that is written for the same product or service may have different content and styles depending on the medium through which the advertisement will be broadcast.
Diverse types of copywriting are needed for different purposes, different audiences and different media. Getting it correct means being getting heard by the right people in the correct media, in the right way. This is why one piece of copywriting won’t cut it across a number of different media.